
Today I found my passion or at least as close as I have ever gotten so far to a passion that I can turn into a career. I’ve had a back/shoulder/leg problem for the past couple years so I’ve been on the search for that elusive pair of shoes that marry comfort with style and I think Ive finally found it! Well, these shoes still have room for improvement in the aesthetic department but functionality-wise, they have arch support, cushioning, stretchable leather and enlarged but longer front so it’s more comfy and the shoes still look slim and elegant! But how does all these translate into a passion/job?
Basically, I found these shoes in this tiny basement store. It’s the only branch in Hong Kong. I have never heard of the brand before. The benefits are clear to me cos I’ve been on this arduous search for a good pair of shoes and bugged the shopkeeper on numerous details but probably not as evident for the average shopper. The shoes can look better but are already a huge improvement from some of the other ‘health shoes’ out there.
My first thought was “I want to bring these in to Singapore!” But aside from being a distributor, I find that the marketing of the brand could be extended to a much wider audience and the benefits are not sufficiently publicized. The design of the shoes may be tweaked to be more trendy or just classic, potentially without compromising on comfort. If your crocs and birks and fitflops can be such huge hits, so can these shoes! Especially for the working class ladies! I am really excited both as a consumer and simply thinking about how many amazing ways there are to better promote this great product! Whether or not I can turn it into a business opportunity is such a huge question mark but for the first time in forever (echoing the Frozen theme song), there is passion, I see a chance!